In real estate advertising, the broker's designated name must be:

In real estate advertising, the broker's designated name must be meaningfully and conspicuously present to ensure that consumers can clearly identify the brokerage responsible for the advertisement. This requirement serves to protect consumers by promoting transparency and establishing accountability. When the broker's name is prominently displayed, it helps foster trust and inform clients who they are dealing with in the real estate transaction.

This standard not only aids in maintaining ethical advertising practices but also aligns with regulations designed to prevent deceptive practices in real estate. Adequate visibility of the broker's name assists clients in making informed choices regarding the representation they seek and allows regulatory bodies to easily ascertain compliance with real estate laws. The name must stand out enough that it cannot be overlooked, affirming the brokerage's identity in all marketing efforts.

Options pointing to requirements such as a franchise logo, specific placement in the advertising layout, or a mandated order of information may not align with the overarching goal of clarity and recognition for consumers. They do not address the essential need for the broker's name to be both visible and identifiable in a meaningful way.