Who has the responsibility for ensuring compliance with advertising regulations in Maryland?

The broker has the primary responsibility for ensuring compliance with advertising regulations in Maryland. This accountability aligns with the broker's role as the supervising authority over the real estate firm and its agents. The broker must ensure that all advertising, whether conducted by themselves or by their salespersons, adheres to state laws and regulations governing real estate practices, including truthfulness and non-deceptiveness in advertising.

In addition, brokers are tasked with setting policies and training sales staff on compliant advertising practices, thereby protecting both the firm's reputation and the interests of consumers. This oversight role is pivotal since the broker can be held accountable for any violations that occur within their brokerage. Therefore, it is essential for brokers to be well-versed in Maryland's advertising rules to guide their team effectively and mitigate potential legal repercussions.